Business

For every business owner, having a brand label is important. （visit deepking label for more information） It has become a norm for consumers to go through the label of whatever product they may wish to buy. Irrespective of the product, going through the label looking for one information or the other is no longer uncommon among consumers. This is why brand labels have become an essential part of any product.

What are the Labels?

Simply put – your product label is your identity. Product labels serve as a means of identification for your business. It is what distinguishes your business from another. Hence, regardless of what you might be selling, having a product label is necessary. Also, brand labels come in various forms. They could be in the form of print or even stickers. Due to the importance of a brand label, having clearly-printed brand labels is paramount.

Nevertheless, there are five main reasons why a brand label is important. This include

1. Easy identification of product content

When consumers go to a store to buy a product; barely looking at the label, they should be able to identify the sealed product. However, this is only made possible when you have a label. The last thing anyone would want is to see a sealed product and begin to guess its contents. Therefore, your label is vital because it communicates the contents of your product

2. Branding Purposes

Labels are important for every company’s branding. This is because they not only make it easier for consumers to identify the product content but they help set you apart from your competitors. Sometimes, easy-to-read and attractive brand labels can draw the attention of a customer who has no interest in buying your product. When done correctly, brand labels tend to attract consumers hence, making them inquisitive to know more about your product.

3. Legal Purposes

In most countries, having a brand label is compulsory. If you’re selling a product most especially a consumable product, the law could require you to have a brand label that tells consumers the contents of your product, the company location, the product manufacturing, and the expiring date.

4. Instructional Purposes

Another reason why a brand label is important is that it serves as a guide for consumers. It tells us how and when to effectively use the product. An example of this is drugs. Drug labels usually communicate how and when to use the drug, the age range that can take the drug, the recommended dosage and those who are not allowed to take the drug. By doing this, the label educates the consumer on the important information they otherwise would have ignored.

5. Warning Purposes

In cases whereby the product may have any form of side-effects, the label serves as a means of communication that warns us about the potential danger or side-effects of such a product. This is crucial in ensuring that consumers are safe and that they understand everything about the product they are purchasing.

Conclusively, a product label is a crucial aspect of any brand. If you have the right brand label, chances are that people would most likely be attracted to your brand therefore, your brand label indirectly advertises your brand to unsuspecting potential customers.

As a solution to optimize your website, it is common practice these days to use an SEO service. Using the help of an SEO service is done to reduce the complexity involved. There is a general notion that SEO is difficult and complex; but with a little effort and commitment anybody can learn the trick of the trade.

In order to reduce the complexity, a few of the techniques are explained. This would act as a catalyst in your SEO efforts as they are very uncommon and ones that are neglected by your competitors. Since these are untouched territories you face less competition using them, therefore leading to SEO success.

Internal links play a vital role in SEO. It is said that a website with proper use of keywords and internal linking is easily find-able. The find ability increases as you give more links to your own website pages. The key to increasing your internal links is to write more quality content. The more you write the more internal links you can form. Google indexes your website easily because of your internal links and this way your rankings improve by default.

Choose one particular page on your website and fill it with informative content including your keywords. Include photos and videos. These give you an opportunity to add tags that in turn are great baits to attract web spiders. This makes your website more visible to prospects and search engines.

Make use of this default quality. If you go ahead and mention other relevant blogs in your own, search engines can’t and will not miss your website. Also the spiders are always on the lookout for keywords in titles, content etc, so creating blogs is a very good option to boost SEO. 

Though studies show social media sites like twitter have more traffic, it is clear that the Click Through Rate is much more in Google+.

Google is always in search of content that is of good quality. When you write good quality content Google acknowledges this and grants you credits. The authorship also gives you protection against plagiarism. More quality writing will help improve your credibility as an author. This in turn helps improve your website’s search rankings.

The main reason a writer strives hard is to be visible in search engines. You can find results by optimizing your content and distributing on social media sites. Include SEO in your efforts and it is definite that you will find the results rewarding.

Following these tips will help you with your SEO, and help you achieve the results you need.

When people require services of any kind, these days they rely on the internet. They get information from websites and this is the reason behind the growth of online businesses. If you would like your business to reach its targeted audience, you need to give quality content because that is what your customers want.

The thought of giving all the details about your business to your customers makes you lethargic. This is the reason behind individuals opting to just gist services and products offered in your website rather that give full-fledged information of your services. It sure is important to give your prospects short descriptions of your services, however helping them with useful information along with product descriptions make them want your products. You will benefit from your efforts when you decide to give good content. There are many other to providing good content that are listed below,

If your wish is to get your customers attached to your brand, it is your responsibility to make them do it. One of the best ways to attract customers is by giving them freebies. Give them access to free content on your website by creating blogs. Write informational content on your blog, which would want them to come back. Post how to videos that help them learn or solve something they had problems with. By this you are sure to earn their trust. 

General information on your products and services can be found even on your competitor’s websites. You need to go beyond that and tell your customers what services you provide that are better off and specific to your business. You can do this by creating articles that are authoritative. Customers reading this need to differentiate you from your competitors.

The buying process is of three stages. The first phase is where the prospects get awareness of the product, the second is where they identify and know that the product is good for them, and the final phase is where the customer decides if the product is worth buying.

• Awareness: Prospects come in open minded. They have a very vague idea of what they want. If you are able to provide them with the information they need, it is a sign that you have succeeded. Create e-books, how to videos etc. to quench their thirst for information. This way you manage to convince prospects that you have the answers to their questions.
• Evaluation: Once prospects are aware, they are on the lookout for solutions. Here is where you can act. You can provide articles that give them options for their solutions. This helps them in evaluating and identifying a solution. This is where you will be able to let them know about what products you offer.
• Decision making: This is the last phase of buying. This is a very important stage as the customers know what they want and they have already made their choice. They would only be looking out for options that help them save money at this stage. This is where you can play a major role by writing articles, newsletters and case studies so that they can choose you.

Every inch of the internet is filled with options of services. Even with the vast increase in websites providing information, people are still looking for quality and genuine content. It only makes sense in providing them with what they require.

You need to stay on top of it if you wish to lead the game. We are talking about lead generation here. If you are a Marcom manager, it is part and parcel of the trade to generate leads. Leads that are good and ones that work for the business. If and when you manage to make your voice heard that’s when you would be considered the best. This is the point when you will start seeing an improvement in your lead generation.

Following the tips mentioned below will get you to the top of the game by helping generate good leads：

In order to get the required attention, you will need to impress the customer. This can be done only if you know in detail what the customer wants and what he desires. There is a lot of information the customer gets from various sources, and this could be too much for him to handle; therefore it is important to construct your message in such a way that it will get to the customer and make him pay attention. To create a bang on message you would need to know your customer in and out. Once you construct the right message you can add your personal touch and let the customer know that he would benefit from your products and services.

Your customers keep talking and you turn a deaf ear. If you’d like to earn your customer’s respect, it is ideal to listen to them. They talk through your blog as responses to posts; they talk through your newsletters and on your website. If you are ignorant, that’s where you falter. Listen to what they have to say and develop a message targeting their requirements.

It is not just enough to understand your prospects, it is also equally important to tell them who you are and what your business offers them and how different and value added are your services in comparison to your competitors. Do this and it is definite that the generation of your leads will improve. 

This is one step that is missed out completely. Managers always manage to lag behind in branding. Use your USP (unique selling proposition) to show off; this will help you with branding your business and exude quality. People always go to services that are branded because branding always says quality.

Once you have identified your market you need to make them aware of your business, you need to earn their trust; need to keep them interested and finally you would need to keep them with you. To do all this you need to have content that is relevant in place. It wouldn’t fit if you just publish content for the sake of it. The content needs to be in terms of the goals listed above.

Once you get all the above mentioned points in place, the next step would be to try becoming the top among your competitors. Customers always need to be fed with the most relevant and happening information. In order to take advantage of this you can publish documents that are authoritative to let people know the proceedings undertaken in your industry. This way, customers find you reliable and that in turn will let them trust you and come to you for services.

You have done everything to get quality leads, but don’t still see the desired results. That can be frustrating. The last thing you can do to overcome this obstacle is to see if your marketing strategies are optimized. Check to see when was the last time you took care of your website and social media posts. If it has been ages, go ahead and optimize. Once this is done you take care of your newsletters, press releases and unify all of it. This will help big time.

It would just take very little time to see results if you diligently implement the points outlined. It doesn’t matter if you implement the points all at once or do it step by step, you would see a change in your lead generation. This is a sure shot to improve your marketing effectiveness.

Usually, you may have an original business idea but you need funding. This has been the case for many of the contestants you have watched in the debut of all the Shark Tank episodes. These entrepreneurs who make the cut have a chance of showcasing their idea to a large viewing audience; their potential customers.

The chosen few whose ideas are outstanding land a deal with one or more of the show’s investors. This pedestal gives the select companies the chance to scale and in some cases, they end up becoming a nationally recognized brand. This review samples out some of the most successful stories on the show, some are the shark’s own favorites.

Successful Businesses from Shark Tank

1. Lollacup

This debut was a BPA children’s drinking cup with a flexible straw which allowed children to drink easily. For 40% of the phthalate-free children cup company’s equity, Robert Herjavec and Mark Cuban invested $100,000. It has since made a gross sales of over $1,000,000 since its debut on the Shark Tank.

2. Squatty Potty

Squatty Potty’s debut on Shark Tank was no surprise. This personal care company was already well established and renowned for manufacturing a toilet stool that enhanced easier bowel movements.  For 10% of the company’s equity O’Leary and Lori invested $350,000. The Business Insider was shocked at the 24hours that followed after the two sharks bit.

Squatty Potty made $1 in sales within 24hours. Its gross revenue in 2015 was $19 million and was expected to shoot up further to $30 million.

3. Ten Thirty-One Productions

Before their debut on Shark Tank, the Hinnants made about $1 million in sales. When Cuban decided to invest $2 million for 20% of Melissa Carbone’s Ten Thirt6y One Productions, a live horror-entertainment company in season 5, the company is now expecting $6.5 million in gross revenue.

This boost in sales was boosted by an appearance in Cosmopolitan magazine. The company has grown and one thing that has stood out is the company’s philanthropic nature. It has used its profits in India to house a total of 100 kids. Last year alone the company grossed $3 million in revenue and although the shark disclosed the company’s exact figure, he hinted that it makes a half a million dollars in annual revenue.

4. Breathometer

Breathometer is a portable breathalyzer that works with a smartphone and mad its first appearance on Shark Tank’s 5^th episode. For a 30% deal of their company’s equity, Kevin O’Leary, Daymond John, Herjavec and Lory Greiner got on board with an investment of $650,000. In partnership with Cleveland Clinic, Yim, the company CEO secured an additional $6.5 million in funding. This partnership helped Yim develop a more accurate and more portable main product. This was all in addition to a product that could track both oral health and hydration levels.

In reference to what Yim told Inc., the Breathometer was going to make $20 million gross revenue in 2015 which was double what it made last year.

5. Bubba’s-Q Boneless Ribs

A former pro football player from Ohio came to sell the sharks his scrumptious baby back ribs which can be cooked in a microwave in 2 minutes. This went down in 2015 and John invested in the idea for 30% equity, for $30,000. When he spoke to the Business Insider, John told of his amusement because he had not expected to make the most out of a rib business.

John not only helped Baker license rights to his company but also helped him to secure a deal with a large-scale food processing plant. The shark said that he can make Bubba’s-Q become a national brand with a sterling $200 million in lifetime sales.

6. Tipsy Elves

A man from Lubbock came to the sharks with his colorful, magnetic light strands were a remarkable solution to one of the holiday’s biggest headaches. It was only one of the sharks, Robert Herjavec who placed his money on Evan Mendelsohn and Nick Morton’s ugly Christmas sweater.

This was in season 4 and most viewers thought that Robert’s investment of $100,000 for 10% equity was a lost cause because the sweaters were a fleeting fad; Christmas comes only once. It turned out to be his most profitable Shark Tank investment when he spoke to Business Insider.

In order to stay ahead of trends, Herjavec helped Tipsy Elves become a year-round novelty apparel company. He helped the company capitalize off not just Christmas but also but in multiple holidays and even the college football season.

The change in annual revenue has been immense because, before its debut on Shark Tank, it made gross revenue of $900,000 in 2013 and last year $8 million while $12 million this year.

7. Grace and Lace

This business idea was a husband-and-wife duo, Melissa, and Rick Hinnant’s fashion company, Grace, and Lace that shark, Barbara Corcoran invested $175,000 for 10% equity. When she spoke to Business Insider, the shark said that Grace and Lace was her most profitable Shark Tank investment.

8. Wicked Good Cupcakes

Wicked Good Cupcakes, a mother and daughter company that makes cupcakes premiered on the show in season 4. The duo made a deal with O’Leary who instead of equity invested $75,000. After its debut on the show, the duo expanded Wicked Cup Cakes to a new production facility. In the course of this, O’Leary made $1 for every cupcake sold and when his return on investment was paid back, he earned 50cents for every cupcake sold.

9. Scrub Daddy

This sponge company has become the biggest Shark Tank’ success stories. Investor Lori Greiner has had a total of $75 million in revenue over the past three years as return on investment in Scrub daddy. In season 4 of the show, Lori made a deal with Scrub daddy CEO, Aaron Krause for $200,000 in exchange for $20 equity.

Reiner invested in the company not because of its gross sales because it had not been doing so great; $100,000 in sales over 18 months. The investment was based on foreshadowed potential Greiner saw in the company’s signature offering.

It was a proprietary smiley faced sponge that was better than the traditional sponge as it was more durable and hygienic. She helped grow Scrub daddy by placing the company in a myriad of stores like Bed, Bath and beyond and also QVC. The sponges have become the best sellers.

Site navigation means the architecture or the framework of your site. Building a Search Engine friendly navigation together with visually appealing effects is a good SEO practice.

Here are the few tips which helps you to design your site that’s optimal for both Search Engines and your Visitors. I have summarized the post in such a way to help both web developers and SEO experts.

Universal Navigation

Those navigation strips that you can see on Top of most websites are the Universal navigation. They are located on Top of most Websites. The strip remains unchanged for all the pages and helps to focus visitors to the important pages of your site. Some sites use it on the left side as a side bar. Erident’s Nav-bar looks like this:

Search Engines see this like every page of your site is linking back to those top pages. So they rank those pages well among your internal pages. The navigation bar may include a table of sub-contents. Its a good On-page optimization tip to build the sub-content to link-back to its parent directory.

Implementation

• Give priority to include the important keywords to the nav-bar. Use the analytics report of your site and choose the popular search terms.
• Find the pages of you website that receives the most traffic and include them to the navigation. This will help your visitors and Search Engine to understand the importance of that page.
• Try to find the visitor’s favorite exit pages which contain any contact information or location. Do include those pages.
• Build Categories for your products and include them in the bar. Use Keyword Analysis Tools to find the best category name for a product.

Drop Down Menus – only CSS.

Drop down menus are common. They are easy to implement, but hard for Search Engines. If possible make your navigate through site without those because the mobile or tablet platforms never display these drop-down. Always use CSS navigation elements for building this drop down menus.

Three Links Deep Rule

Make sure that any web page of your site is accessible with a maximum of 3 clicks. This is more favorable to visitors than Search Engines and reduces the Bounce rate of your site. Say if your webpage named “Best Article” can be accessed as ” home > page1 > page2 > page3 > page4 > page5 > Best Article ” 9 of 10 visitors leave the site before reaching the intended page.

Product Pages

When a product page is implemented then visitors always hop to the previous or similar pages. It’s the duty of navigation bar to ensure that Visitors easily get what they need. A full research of the product is always expected before a conversion or sale. Vertical linking and Horizontal linking are the two types.

Vertical linking means telling your visitors where they came from or currently their position in the site. Breadcrumbs are the easiest method to apply Vertical linking. Breadcrumbs are usually located in between the product Title and the brief summary of a page. Often these Breadcrumbs will be limited to a single popular parent category than the whole tree.

Horizontal Linking: Related Products

The related or similar products helps visitors stay on the page after a product search. This is why you stay on YouTube after watching a video or browse through similar Amazon product after a purchase. Horizontal linking helps to share the page authority of the product pages which is a good On-Page optimization process.

I have seen so many companies offering cheap rates for SEO process. SEO is a highly competitive field which constantly changes and the ranking will easily gets affected. Try to make sure that your SEO Company is not giving out-dated or bogus advice for your project. Here are a few lies that such a company might tell you.

1) “Rank high if you add keywords in Meta tags”

Back then Keyword Meta tags served to help to gain good rank, but now Search Engines don’t consider it. It’s a kind of telling search engines to avoid main content and follow the listed keywords in the meta-tags. The latest Panda and Penguin search engine algorithms are intelligent enough to pick the keywords from the main content of the site.

2) “Submit to search engines and directories”

Often your SEO Company gives you the advice that they will “submit your site to 100s of directories and sites”. This isn’t an effective method as Google counts the quality of the page which links your site. So if they are offering this they are actually harming your site rank by adding your content to so called “link-farms”.

3) “A high amount of traffic is good for SEO”

This one is the most interesting part of the deal. Cheap SEO companies will guarantee you with huge traffic. They will show you a PowerPoint slide with steep graph showing the number of visitors to your web site. This rate may not reflect in your business profit. If you look your Bounce rate, you may find the reason why those visitors are not turning into profit.
This kind of high traffic is possible by submitting your website to popular directories or even traffic exchange sites. The visitors leave your web page because they don’t find what they need there. The best traffic is from people who want to see your content. Mostly organic Search Engine search will do this.

4) “We can guarantee number 1 result in Google”

Often some SEO companies make a statement that then will guarantee #1 position in Google without even knowing your keywords. Now search results became personalized for each internet user .You may see the official Google explanation about this here. The results are sorted with a set of complex calculations which include both Pagerank and social factors for the particular keywords. So never get cheated by the companies who offer these advices. More over who can guarantee you #1 position in search results, other than Google.

5) “Higher pagerank score will get you a better ranking”

Pagerank score is one of the many factors which rank a website. So getting a higher pagerank score alone isn’t effective. And the pagerank displayed on the Toolbars of certain browsers may not be same as those real time rank calculated by the Search Engines. It’s only an approximation of the previous rank and current back-link status.

Conclusion

So never choose a Company with their cheap rates. Always go for the latest trends in SEO industry and stay up-to-date with the SEO blogs in internet. Our advice is to

•  Make a list of keywords that your business needs.
•  Ask the company about their SEO process in detail.
•  Don’t get confined to the link-building process but go for an overall On-page and Off-page optimization.
•  Demand them to provide the bounce rate of your web site after optimization.
•  Don’t hesitate to get tied up with a good Company if they are asking reasonable rates for SEO process.