Business

Tried and tested, in a lot of ways means trusted. When customers want to purchase products or use a service they want to know if it will be worthy of the time and money they spend on it.

Think of the time when you considered buying a cell phone but after sifting through the consumer reviews decided against it? First hand reviews make an impact and substantially affect the user’s decision of investing in a company, applying for a job in an organization or serving an institution.

The next few paragraphs have suggestions to help you increase your visitors’ database.

Consumers usually review the restaurants they have visited or are looking forward to go to. Websites with a review on movies or books are plagued by movie buffs and avid readers. Other commonly viewed reviews are for business, various products and services, websites and travelling.

The essence of an article is in its relevance. Internet has sharpened our customers and they have a strong sense of understanding which makes them pick a website which can cater to their needs. Keep your reviews realistic and base it on your personal experience. Explore your customer’s requirements and improvise your website by using your reader’s wants as a road map. If you unravel solutions targeting your audience’s needs they will cling to your website like jealous lovers.

If you are a devoted to music then you sharing your viewpoint on songs and artists you listen to will certainly interest others who may be new to the genre of music you wrote of. Similarly, passionate moviegoers can share their take at movies they watched, criticizing or praising the work done by those involved in making the movie. Bookworms writing a review of books they’ve read, helps another reviewer choose or not choose that book for themselves.

Your readers are checking your review either because to help them with their decision-making or to solve a problem. So keep your review original and talk about your personal experience. Discussing the pros and cons so that they know what should be expected can make your article unique. Furnish them with authentic, specific and practical knowledge of the product or service.

Reviews demand a non – discriminatory view from the reviewer. Unabashedly broadcasting a review that negatively affects a brand or an individual is distasteful for the readers. Astounding reviews to praise a certain brand used solely for the purpose of promotion is highly scrutinized.

Being the devil’s advocate is an essential prerequisite for writing reviews.

Lastly, without a doubt, you should consider the length of your article before writing the review. Feature dumping your customers with all the facts and figures may make them lose interest halfway through the article. Furthermore, reducing your article to a skimpy review will mean that important information may have been omitted. A 500-700 word article makes for a good review without wasting precious time spent by the users reading it.

With digital marketing being at its prime, companies and individuals have taken to websites and blogs to make it a means of their business. The rule of thumb is to use content which your customers can easily relate to; and for this, you have to understand your targeted audience. If your readers cannot connect to your content, then you may be losing business. All talk and no action will not convince your customers, so to convert your site visitors into buyers you can follow these simple steps:

It is important to remember that every visitor is a potential buyer and the best way to increase your rate of conversion is to craft an attractive ‘calls to action’ panel on your website. Good marketing communications is established by encouraging your customers to act or respond. Customers will make a beeline for the CTA if it came with an exciting offer or a substantial discount. Remember to place it somewhere on the website where it can be easily accessed, preferably the header.

Another way to maximize buyers is through pop-up windows. Pop-ups can be used in various ways to exhibit your products and services. Internet users are impatient and prefer having the option to move away from pop-ups so it is advisable to set a timer or ensure they have the option to close the pop up when they want to.

“Success breeds success”, and that’s exactly what you want to tell your customers with a case study. It is easier for customers to associate with a business when they know that previous customers have benefited with the association. Proving your case study through a video of an appeased customer is an encouragement to potential buyers.

Building Strong Customer Relationships

Testimonials are a brief version of case studies. Displaying reviews of customer who’ve shared a positive feedback of the products and services helps establish a relationship of trust with your potential buyers.

Websites often use newsletters to communicate to the customers about upcoming discounts and offers. Email sign-ups help us in doing so. It is easy to keep a track of your customer database through the email sign-ups.

Social network is now considered the heart of digital marketing. If you have a fan-following on Facebook or Twitter, then buyers will consider doing business with you. Reaching out to your customers through the social network is easier and it increases the audience that you are targeting. 

Chat is an excellent gateway for customers to understand your products and services before they decide to invest. Live chat not only allows you to personalize your customer’s experience, it also gives you the chance to make dynamic decisions based on your customer’s requirements. For example, a customer who may not be convinced with the services can be offered a discount so that he can reconsider.

Search engines appreciate websites and blogs which have valuable information written effectively and attractively, so understand that “Between saying and doing, many a shoe is worn out.” Deep diving into your customer’s requirements, building your website to fulfil those requirements is but a minor step on the path towards internet marketing.

As a solution to optimize your website, it is common practice these days to use an SEO service. Using the help of an SEO service is done to reduce the complexity involved. There is a general notion that SEO is difficult and complex; but with a little effort and commitment anybody can learn the trick of the trade.

In order to reduce the complexity, a few of the techniques are explained. This would act as a catalyst in your SEO efforts as they are very uncommon and ones that are neglected by your competitors. Since these are untouched territories you face less competition using them, therefore leading to SEO success.

Internal links play a vital role in SEO. It is said that a website with proper use of keywords and internal linking is easily find-able. The find ability increases as you give more links to your own website pages. The key to increasing your internal links is to write more quality content. The more you write the more internal links you can form. Google indexes your website easily because of your internal links and this way your rankings improve by default.

Choose one particular page on your website and fill it with informative content including your keywords. Include photos and videos. These give you an opportunity to add tags that in turn are great baits to attract web spiders. This makes your website more visible to prospects and search engines.

Make use of this default quality. If you go ahead and mention other relevant blogs in your own, search engines can’t and will not miss your website. Also the spiders are always on the lookout for keywords in titles, content etc, so creating blogs is a very good option to boost SEO. 

Though studies show social media sites like twitter have more traffic, it is clear that the Click Through Rate is much more in Google+.

Google is always in search of content that is of good quality. When you write good quality content Google acknowledges this and grants you credits. The authorship also gives you protection against plagiarism. More quality writing will help improve your credibility as an author. This in turn helps improve your website’s search rankings.

The main reason a writer strives hard is to be visible in search engines. You can find results by optimizing your content and distributing on social media sites. Include SEO in your efforts and it is definite that you will find the results rewarding.

Following these tips will help you with your SEO, and help you achieve the results you need.

When people require services of any kind, these days they rely on the internet. They get information from websites and this is the reason behind the growth of online businesses. If you would like your business to reach its targeted audience, you need to give quality content because that is what your customers want.

The thought of giving all the details about your business to your customers makes you lethargic. This is the reason behind individuals opting to just gist services and products offered in your website rather that give full-fledged information of your services. It sure is important to give your prospects short descriptions of your services, however helping them with useful information along with product descriptions make them want your products. You will benefit from your efforts when you decide to give good content. There are many other to providing good content that are listed below,

If your wish is to get your customers attached to your brand, it is your responsibility to make them do it. One of the best ways to attract customers is by giving them freebies. Give them access to free content on your website by creating blogs. Write informational content on your blog, which would want them to come back. Post how to videos that help them learn or solve something they had problems with. By this you are sure to earn their trust. 

General information on your products and services can be found even on your competitor’s websites. You need to go beyond that and tell your customers what services you provide that are better off and specific to your business. You can do this by creating articles that are authoritative. Customers reading this need to differentiate you from your competitors.

The buying process is of three stages. The first phase is where the prospects get awareness of the product, the second is where they identify and know that the product is good for them, and the final phase is where the customer decides if the product is worth buying.

• Awareness: Prospects come in open minded. They have a very vague idea of what they want. If you are able to provide them with the information they need, it is a sign that you have succeeded. Create e-books, how to videos etc. to quench their thirst for information. This way you manage to convince prospects that you have the answers to their questions.
• Evaluation: Once prospects are aware, they are on the lookout for solutions. Here is where you can act. You can provide articles that give them options for their solutions. This helps them in evaluating and identifying a solution. This is where you will be able to let them know about what products you offer.
• Decision making: This is the last phase of buying. This is a very important stage as the customers know what they want and they have already made their choice. They would only be looking out for options that help them save money at this stage. This is where you can play a major role by writing articles, newsletters and case studies so that they can choose you.

Every inch of the internet is filled with options of services. Even with the vast increase in websites providing information, people are still looking for quality and genuine content. It only makes sense in providing them with what they require.

You need to stay on top of it if you wish to lead the game. We are talking about lead generation here. If you are a Marcom manager, it is part and parcel of the trade to generate leads. Leads that are good and ones that work for the business. If and when you manage to make your voice heard that’s when you would be considered the best. This is the point when you will start seeing an improvement in your lead generation.

Following the tips mentioned below will get you to the top of the game by helping generate good leads：

In order to get the required attention, you will need to impress the customer. This can be done only if you know in detail what the customer wants and what he desires. There is a lot of information the customer gets from various sources, and this could be too much for him to handle; therefore it is important to construct your message in such a way that it will get to the customer and make him pay attention. To create a bang on message you would need to know your customer in and out. Once you construct the right message you can add your personal touch and let the customer know that he would benefit from your products and services.

Your customers keep talking and you turn a deaf ear. If you’d like to earn your customer’s respect, it is ideal to listen to them. They talk through your blog as responses to posts; they talk through your newsletters and on your website. If you are ignorant, that’s where you falter. Listen to what they have to say and develop a message targeting their requirements.

It is not just enough to understand your prospects, it is also equally important to tell them who you are and what your business offers them and how different and value added are your services in comparison to your competitors. Do this and it is definite that the generation of your leads will improve. 

This is one step that is missed out completely. Managers always manage to lag behind in branding. Use your USP (unique selling proposition) to show off; this will help you with branding your business and exude quality. People always go to services that are branded because branding always says quality.

Once you have identified your market you need to make them aware of your business, you need to earn their trust; need to keep them interested and finally you would need to keep them with you. To do all this you need to have content that is relevant in place. It wouldn’t fit if you just publish content for the sake of it. The content needs to be in terms of the goals listed above.

Once you get all the above mentioned points in place, the next step would be to try becoming the top among your competitors. Customers always need to be fed with the most relevant and happening information. In order to take advantage of this you can publish documents that are authoritative to let people know the proceedings undertaken in your industry. This way, customers find you reliable and that in turn will let them trust you and come to you for services.

You have done everything to get quality leads, but don’t still see the desired results. That can be frustrating. The last thing you can do to overcome this obstacle is to see if your marketing strategies are optimized. Check to see when was the last time you took care of your website and social media posts. If it has been ages, go ahead and optimize. Once this is done you take care of your newsletters, press releases and unify all of it. This will help big time.

It would just take very little time to see results if you diligently implement the points outlined. It doesn’t matter if you implement the points all at once or do it step by step, you would see a change in your lead generation. This is a sure shot to improve your marketing effectiveness.

Site navigation means the architecture or the framework of your site. Building a Search Engine friendly navigation together with visually appealing effects is a good SEO practice.

Here are the few tips which helps you to design your site that’s optimal for both Search Engines and your Visitors. I have summarized the post in such a way to help both web developers and SEO experts.

Universal Navigation

Those navigation strips that you can see on Top of most websites are the Universal navigation. They are located on Top of most Websites. The strip remains unchanged for all the pages and helps to focus visitors to the important pages of your site. Some sites use it on the left side as a side bar. Erident’s Nav-bar looks like this:

Search Engines see this like every page of your site is linking back to those top pages. So they rank those pages well among your internal pages. The navigation bar may include a table of sub-contents. Its a good On-page optimization tip to build the sub-content to link-back to its parent directory.

Implementation

• Give priority to include the important keywords to the nav-bar. Use the analytics report of your site and choose the popular search terms.
• Find the pages of you website that receives the most traffic and include them to the navigation. This will help your visitors and Search Engine to understand the importance of that page.
• Try to find the visitor’s favorite exit pages which contain any contact information or location. Do include those pages.
• Build Categories for your products and include them in the bar. Use Keyword Analysis Tools to find the best category name for a product.

Drop Down Menus – only CSS.

Drop down menus are common. They are easy to implement, but hard for Search Engines. If possible make your navigate through site without those because the mobile or tablet platforms never display these drop-down. Always use CSS navigation elements for building this drop down menus.

Three Links Deep Rule

Make sure that any web page of your site is accessible with a maximum of 3 clicks. This is more favorable to visitors than Search Engines and reduces the Bounce rate of your site. Say if your webpage named “Best Article” can be accessed as ” home > page1 > page2 > page3 > page4 > page5 > Best Article ” 9 of 10 visitors leave the site before reaching the intended page.

Product Pages

When a product page is implemented then visitors always hop to the previous or similar pages. It’s the duty of navigation bar to ensure that Visitors easily get what they need. A full research of the product is always expected before a conversion or sale. Vertical linking and Horizontal linking are the two types.

Vertical linking means telling your visitors where they came from or currently their position in the site. Breadcrumbs are the easiest method to apply Vertical linking. Breadcrumbs are usually located in between the product Title and the brief summary of a page. Often these Breadcrumbs will be limited to a single popular parent category than the whole tree.

Horizontal Linking: Related Products

The related or similar products helps visitors stay on the page after a product search. This is why you stay on YouTube after watching a video or browse through similar Amazon product after a purchase. Horizontal linking helps to share the page authority of the product pages which is a good On-Page optimization process.

I have seen so many companies offering cheap rates for SEO process. SEO is a highly competitive field which constantly changes and the ranking will easily gets affected. Try to make sure that your SEO Company is not giving out-dated or bogus advice for your project. Here are a few lies that such a company might tell you.

1) “Rank high if you add keywords in Meta tags”

Back then Keyword Meta tags served to help to gain good rank, but now Search Engines don’t consider it. It’s a kind of telling search engines to avoid main content and follow the listed keywords in the meta-tags. The latest Panda and Penguin search engine algorithms are intelligent enough to pick the keywords from the main content of the site.

2) “Submit to search engines and directories”

Often your SEO Company gives you the advice that they will “submit your site to 100s of directories and sites”. This isn’t an effective method as Google counts the quality of the page which links your site. So if they are offering this they are actually harming your site rank by adding your content to so called “link-farms”.

3) “A high amount of traffic is good for SEO”

This one is the most interesting part of the deal. Cheap SEO companies will guarantee you with huge traffic. They will show you a PowerPoint slide with steep graph showing the number of visitors to your web site. This rate may not reflect in your business profit. If you look your Bounce rate, you may find the reason why those visitors are not turning into profit.
This kind of high traffic is possible by submitting your website to popular directories or even traffic exchange sites. The visitors leave your web page because they don’t find what they need there. The best traffic is from people who want to see your content. Mostly organic Search Engine search will do this.

4) “We can guarantee number 1 result in Google”

Often some SEO companies make a statement that then will guarantee #1 position in Google without even knowing your keywords. Now search results became personalized for each internet user .You may see the official Google explanation about this here. The results are sorted with a set of complex calculations which include both Pagerank and social factors for the particular keywords. So never get cheated by the companies who offer these advices. More over who can guarantee you #1 position in search results, other than Google.

5) “Higher pagerank score will get you a better ranking”

Pagerank score is one of the many factors which rank a website. So getting a higher pagerank score alone isn’t effective. And the pagerank displayed on the Toolbars of certain browsers may not be same as those real time rank calculated by the Search Engines. It’s only an approximation of the previous rank and current back-link status.

Conclusion

So never choose a Company with their cheap rates. Always go for the latest trends in SEO industry and stay up-to-date with the SEO blogs in internet. Our advice is to

•  Make a list of keywords that your business needs.
•  Ask the company about their SEO process in detail.
•  Don’t get confined to the link-building process but go for an overall On-page and Off-page optimization.
•  Demand them to provide the bounce rate of your web site after optimization.
•  Don’t hesitate to get tied up with a good Company if they are asking reasonable rates for SEO process.